Tactile marketing: the ultimate comeback

Let’s be honest, our inboxes are battlefields these days. Endless emails, pop-ups and ads chasing us around every corner of the internet. But you know what still stops people in their tracks? Something they can actually hold.

That’s where print comes in. Direct Mail is making a monumental comeback, but in reality, it never really left. It’s just been waiting for businesses and brands to remember the magic of touch.

Why holding something matters

Think about the last time you picked up a really nice piece of mail. Maybe it was a thick postcard with a silky finish, or an invitation with metallic foil that caught the light just right. You probably flipped it over, ran your fingers across it, maybe even left it on your coffee table for a few days.

That doesn’t happen with emails. Emails are often forgotten the second they’re read or deleted without even opening (not ideal for your open and click through rates). Print, on the other hand, sticks around.

Direct Mail = the original inbox zero

When we print a postcard or a brochure for a client, we know it’s not going to be lost in a spam folder. It’s going straight into someone’s hands. And that little moment of attention is golden. Plus, getting something cool in the post is just fun. It feels like a surprise, not an interruption.

Some of the coolest examples we’ve seen (and made)

We love geeking out about the creative side of print. Here are a few campaigns that prove just how far tactile marketing can go:

• A football annual with real turf on the cover
  Yep, actual stadium turf. Fans didn’t just read about their team – they literally held a piece of the game. That’s not just a book, it’s memorabilia.

• Scented coffee catalogs
  Imagine opening your morning post and smelling freshly brewed coffee. That would have us subscribing to that coffee membership in minutes.

• Die-cut invites shaped like bottle caps
  A local brewery nailed this one. People loved the invite so much they stuck it on their fridge. And the event? Sold out.

• Luxury textures
  Soft-touch finishes, shiny foil, embossed logos… these little touches make a piece feel special. Customers immediately connect that feeling with quality.

• Upside down influencer boxes
  In collaboration with Netflix, we created 'upside down’ influencer boxes to promote the new season of Stranger Things. Inside the box, retro Coca-Cola cans and other 80’s memorabilia gave recipients a taste of nostalgia and a nod to the next season of the hit show.

Why small businesses should care

For small businesses, this is where you can really shine. Anyone can toss out a Facebook ad. But a clever, well-printed piece of mail? That shows effort. It feels personal. It tells your customer, you matter enough for me to send this to you. And in a world of endless scrolling, that personal touch stands out.

Let’s make something people won’t throw away

Here’s the truth: print isn’t “old school.” It’s timeless. And when it’s done right, it’s unforgettable. Whether you want to send a funky postcard, a bold brochure, or something totally out of the box, we’ve got the presses ready.

So the next time you’re brainstorming ways to reach your customers, don’t just think digital. Think touch. Think print. Contact us and let’s chat through your idea and bring it to life.